About us

In ancient Greek ‘ARETE’ means excellence of any kind. The meaning also revolves around the fulfilment of purpose or function; the act of living up to one’s full potential. This name was chosen as the meaning really resonated with us, like many people, we have struggled with finding our own purpose and living up to our full potential. Using this name we aim to spread a positive message to people and to help people look and feel better about themselves.

The person of ARETE is of the highest effectiveness; they use all their faculties—strength, bravery, and wit—to achieve real results. This is what we want the brand to stand for with its core values but to also try to pass down these values and encourage them onto our consumers.